Tweets on Commercials

There is a new Taco Bell commercial that is out that is advertising for their new taco that is made of a Doritos shell. In the commercial, they have what a supposedly actual Tweets from customers who have eaten the new taco. They pop up a Twitter box with the Tweet in it, and then a person reads the Tweet and says who it was from. They are all about how good the new Taco is, and my guess is the reason they are using actual customers is to show that real people like the new product. I still find that this type of advertising is a little weird, but if it works, who am I to say otherwise?