After doing research on how to measure if social media is profiting a company, I feel like the best way is to use Google Analytics. This is a tool that allows you to track what page a person is on when they “Like” like your website or business. This allows people who are assigned with Google +1 button to track activity on their website. This can also be used for Tweets in a way where if a person Tweets a something from your website, it will be tracked in Google Analytics to see where on your website is being affective. Practically, you can set up a social media campaign and track the activity of people who are looking at it. Using Google Analytics you can track where people saw it, how long the spent on it, and updates can be sent directly to you. One can then compare the sales of their business when the campaign was started to before the campaign, and use a cause and effect analysis to determine the most likely reason for an increase in sales.
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