Shopping Trends

A recent article that I just read talked about how everything is seemingly going mobile. People are using smartphones to access their data, to check stocks, and to purchase products. What a smart producer will do is have applications for their business that people can easily use on their mobile devices. This will create convenience for customer that will in turn make them more willing to purchase the products the producer wants them to buy. However, they have to understand that the trend of society is going mobile. If all a company has is a website that is hard to work on a mobile device, it could definitely hurt them in the long run.