Is Social Media Worth the Investment?

The title of this post was the question that was being addressed in the Pivot Newsletter. I thought it was a good question to take an honest look at because some companies are spending millions of dollars on trying to grow there business through the use of social media, but is it really worth it. If you have read my previous posts, you remember that I talked about how many companies do not even track the results of the money they are putting in to social media. Having said that, lets us examine the issue of Social Media investment.

One thing that social media does not do well is that it is not a very good lead generating tool. Many people think that Facebook and Twitter are going to connect them to thousands of people to get more leads, but this does not seem to be what the facts suggest. However, if you are already connected with a person, social media is an AMAZING way to grow their investment with your company. Social media is not very good at generating results in the short term, but in the long run it does seem to have helped out many companies. In order to answer the question, one must ask what they want to use social media for. If it is for exposure or for continuing to build relationships it could be a good investment. However, if you are wanting to get a lot more leads, I would buy a lead list!